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    <loc>https://markmcdonald.us/getting-a-job-in-media</loc>
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      <image:title>media career coaching</image:title>
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      <image:title>media career coaching</image:title>
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    <loc>https://markmcdonald.us/leaders</loc>
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    <lastmod>2017-09-06</lastmod>
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      <image:title>executive MEDIA/PR TRAINING</image:title>
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    <loc>https://markmcdonald.us/home</loc>
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    <lastmod>2026-03-20</lastmod>
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      <image:title>Our Podcast People</image:title>
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      <image:caption>Therapists Monica Burton and Annette Reiter</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/426afb37-43fd-43e3-991c-9ac755e7b54c/Beyond_the_Legal_Lens.png</image:loc>
      <image:title>Our Podcast People</image:title>
      <image:caption>BEYOND THE LEGAL LENS with EMILY WITT As an experienced legal recruiter Emily's podcast offers fun captivating conversation and - above all - great advice about jobs in tech and health law. Whether you're looking for your dream role or needing to make a change Emily and her guests offer real-life experience constructive advice and support and point the way to a fulfilling career.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/1626567319893-75JHKC6NT3TM8PWHJZRH/NSB_w_AJ_Maestas_Podcast_Full_Res-300x300.jpg</image:loc>
      <image:title>Our Podcast People</image:title>
      <image:caption>Gain exclusive insight into the professional and personal worlds of high-level executives in sports and entertainment as we host top decision-makers in the industry to discuss emerging topics, their business, careers, and personal life stories. From collegiate conference commissioners to professional sports team executives and owners, to CMOs and leading marketers at global brands, Maestas takes listeners inside the lives of key people making a major impact on the sports and entertainment industry.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/1c7da8ff-dde4-4e0f-b09a-360ae1bfd496/resonance_rising.png</image:loc>
      <image:title>Our Podcast People</image:title>
      <image:caption>The RESONANCE RISING PODCAST with BEN DADBIN AND LAUREN WEINSTEIN Each week Lauren and Ben interview leading scientists and entrepreneurs who are changing the way we heal ourselves and our planet. Their guests are the pioneers who are exploring what it means to work within a world of energy sound and light. Many can demonstrate remarkable changes in how a deeper understanding of the world and its sciences can improve our health and wellbeing.</image:caption>
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      <image:title>Our Podcast People</image:title>
      <image:caption>POWERHOUSE LAWYERS with ERIN GERNER In a weekly podcast also available on video via YouTube Erin offers support inspiration and constructive plans for professional women who have to "do it all". Erin and her guests leverage their unique superpowers and serve as her listeners' access to attorneys and coaches who have leveled up their lives and made the practice of law work for them. Each week she gives listeners a seat at the table with women who are here to demonstrate what is possible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/1602891760663-RGE35A5UNDTZXLCO5HQR/Law+Lives+Project+Logo+1400+x+1400.jpg</image:loc>
      <image:title>Our Podcast People</image:title>
      <image:caption>HELPING LAW STUDENTS CHOOSE THEIR CAREER PATH Anjie Vichayanonda’s “Leg Up Legal” helps students thinking about the legal profession plot a path through law school to practice. Her podcast, “Law Lives Project” is a priceless collection of first-hand accounts from lawyers of all crafts and stripes, who have been through it all before. Contact me to learn how Anjie’s podcast is promoting her work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/41cd899c-2094-404c-af5e-ca7fbd345fbb/Humble_RisingPodcast_Arivee.png</image:loc>
      <image:title>Our Podcast People</image:title>
      <image:caption>The HUMBLE RISING PODCAST with ARIVEE VARGAS Each week Arivee invites inspirational women of color to share their stories and suggest actionable strategies for fulfilling careers and lives. As an Executive and High-Performance Coach Arivee's show offers practical and personal help on how to take care of ourselves while pursuing meaning fulfillment and alignment in our lives. Join the journey!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/02b621b2-8e15-4f38-bfcd-384a70f05630/The+Sovereign+Professional%27s+Podcast+Album+Cover+.png</image:loc>
      <image:title>Our Podcast People</image:title>
      <image:caption>THE SOVEREIGN PROFESSIONALS PODCAST with ANGELA HAN Angela is a life-coach and lawyer who empowers others to speak up for themselves no matter the pressures they feel to conform in the workplace no matter their gender or ethnic origin. She says: "This is where we unsubscribe from the status quo. Because of all the ways it has demanded you to abandon who you really are for others' benefit. My goal is for you to take one step closer to deeper trust in everything that you are above everything else."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/1586203975498-3BJ3MD7YS7T64H2L26BP/Alfiee_Breland-Noble_0124_DavidKeith-Edit+copy+2.jpg</image:loc>
      <image:title>Our Podcast People</image:title>
      <image:caption>Dr.Alfie Breland-Noble, Host of the new weekly video/podcast “Couched in Color with Dr. Alfiee”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/1522674689696-RXE3JVHP849MFVWFBG7I/Joey+Nichols.jpg</image:loc>
      <image:title>Our Podcast People - NEW PODCASTS ARE WINNING ACTIVE LISTENERS</image:title>
      <image:caption>From the bells and whistles productions of the titans of print and broadcast media, to the apartment producers huddled around the dining-room table, podcasters are gaining traction in the media world. And when there's great content, people are listening longer, making podcasters the envy of news/talk format radio READ MORE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/1602890499519-4PJU8VH46IL8XQORFN5F/2.%2BPhoto%2Bnew%2Bof%2Bboth%2BAugust%2B2020.jpg</image:loc>
      <image:title>Our Podcast People</image:title>
      <image:caption>Therapists Monica Burton and Annette Reiter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/426afb37-43fd-43e3-991c-9ac755e7b54c/Beyond_the_Legal_Lens.png</image:loc>
      <image:title>Our Podcast People</image:title>
      <image:caption>BEYOND THE LEGAL LENS with EMILY WITT As an experienced legal recruiter Emily's podcast offers fun captivating conversation and - above all - great advice about jobs in tech and health law. Whether you're looking for your dream role or needing to make a change Emily and her guests offer real-life experience constructive advice and support and point the way to a fulfilling career.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/1626567319893-75JHKC6NT3TM8PWHJZRH/NSB_w_AJ_Maestas_Podcast_Full_Res-300x300.jpg</image:loc>
      <image:title>Our Podcast People</image:title>
      <image:caption>Gain exclusive insight into the professional and personal worlds of high-level executives in sports and entertainment as we host top decision-makers in the industry to discuss emerging topics, their business, careers, and personal life stories. From collegiate conference commissioners to professional sports team executives and owners, to CMOs and leading marketers at global brands, Maestas takes listeners inside the lives of key people making a major impact on the sports and entertainment industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/1c7da8ff-dde4-4e0f-b09a-360ae1bfd496/resonance_rising.png</image:loc>
      <image:title>Our Podcast People</image:title>
      <image:caption>The RESONANCE RISING PODCAST with BEN DADBIN AND LAUREN WEINSTEIN Each week Lauren and Ben interview leading scientists and entrepreneurs who are changing the way we heal ourselves and our planet. Their guests are the pioneers who are exploring what it means to work within a world of energy sound and light. Many can demonstrate remarkable changes in how a deeper understanding of the world and its sciences can improve our health and wellbeing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/55f4feb5-6d02-412c-b6fc-eb089fc4520c/powerhouse_lawyers_.png</image:loc>
      <image:title>Our Podcast People</image:title>
      <image:caption>POWERHOUSE LAWYERS with ERIN GERNER In a weekly podcast also available on video via YouTube Erin offers support inspiration and constructive plans for professional women who have to "do it all". Erin and her guests leverage their unique superpowers and serve as her listeners' access to attorneys and coaches who have leveled up their lives and made the practice of law work for them. Each week she gives listeners a seat at the table with women who are here to demonstrate what is possible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/1602891760663-RGE35A5UNDTZXLCO5HQR/Law+Lives+Project+Logo+1400+x+1400.jpg</image:loc>
      <image:title>Our Podcast People</image:title>
      <image:caption>HELPING LAW STUDENTS CHOOSE THEIR CAREER PATH Anjie Vichayanonda’s “Leg Up Legal” helps students thinking about the legal profession plot a path through law school to practice. Her podcast, “Law Lives Project” is a priceless collection of first-hand accounts from lawyers of all crafts and stripes, who have been through it all before. Contact me to learn how Anjie’s podcast is promoting her work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/41cd899c-2094-404c-af5e-ca7fbd345fbb/Humble_RisingPodcast_Arivee.png</image:loc>
      <image:title>Our Podcast People</image:title>
      <image:caption>The HUMBLE RISING PODCAST with ARIVEE VARGAS Each week Arivee invites inspirational women of color to share their stories and suggest actionable strategies for fulfilling careers and lives. As an Executive and High-Performance Coach Arivee's show offers practical and personal help on how to take care of ourselves while pursuing meaning fulfillment and alignment in our lives. Join the journey!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/02b621b2-8e15-4f38-bfcd-384a70f05630/The+Sovereign+Professional%27s+Podcast+Album+Cover+.png</image:loc>
      <image:title>Our Podcast People</image:title>
      <image:caption>THE SOVEREIGN PROFESSIONALS PODCAST with ANGELA HAN Angela is a life-coach and lawyer who empowers others to speak up for themselves no matter the pressures they feel to conform in the workplace no matter their gender or ethnic origin. She says: "This is where we unsubscribe from the status quo. Because of all the ways it has demanded you to abandon who you really are for others' benefit. My goal is for you to take one step closer to deeper trust in everything that you are above everything else."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/1586203975498-3BJ3MD7YS7T64H2L26BP/Alfiee_Breland-Noble_0124_DavidKeith-Edit+copy+2.jpg</image:loc>
      <image:title>Our Podcast People</image:title>
      <image:caption>Dr.Alfie Breland-Noble, Host of the new weekly video/podcast “Couched in Color with Dr. Alfiee”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/1522674689696-RXE3JVHP849MFVWFBG7I/Joey+Nichols.jpg</image:loc>
      <image:title>Our Podcast People - NEW PODCASTS ARE WINNING ACTIVE LISTENERS</image:title>
      <image:caption>From the bells and whistles productions of the titans of print and broadcast media, to the apartment producers huddled around the dining-room table, podcasters are gaining traction in the media world. And when there's great content, people are listening longer, making podcasters the envy of news/talk format radio READ MORE</image:caption>
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    <lastmod>2023-08-02</lastmod>
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      <image:title>Testimonials</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/65875b4f-27c8-4ed3-a9e5-91a0cbff92ad/Jackie+Gabela+%281%29.jpg</image:loc>
      <image:title>Testimonials</image:title>
      <image:caption>Jacqueline Gabela, Co-Host of "New Pod, Who dis?" "I highly recommend Mark’s class! I recently started a podcast (New Pod, Who Dis?) with friends who are all very tech savvy but we needed help with marketing and analytics. Mark’s class helped us look at the way we were structuring our episodes and how to best grow our audience. He listened to our show before I got there and was able to give detailed advice on how to better do what we love to do. Thanks Mark!!"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/1522675801169-TTIJUBJDQZFU67CQPTFN/Emily+Chow.jpg</image:loc>
      <image:title>Testimonials</image:title>
      <image:caption>“It was wonderful to work with Mark. As a result of his extensive career in media and journalism he is a wealth of knowledge when it comes to video production and editing. He has a great eye for what works and really goes the extra mile for his clients to customize sessions based on needs and interests.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/97fe31e2-ea70-4837-940b-f1ee0d25cbb4/Screenshot+2023-07-24+at+1.12.20+PM.png</image:loc>
      <image:title>Testimonials</image:title>
      <image:caption>Neil Brandvold, International Photo Journalist "Working with Mark has been absolutely wonderful. I am a conflict zone photojournalist and always have felt way more comfortable behind the camera than in front of one. I was preparing for a big speaking engagement that I felt unprepared for. Sitting down with Mark we went over my presentation, he helped me craft the speech and had very useful suggestions on the format. Normally I would be very apprehensive about even practicing a speech but Mark made it all such a positive experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/1522676391806-VCPMR7V3SSKE168IHR0S/image-asset.jpeg</image:loc>
      <image:title>Testimonials</image:title>
      <image:caption>"Mark helped me prepare for the Libyan Challenge, a 125-mile foot race through the Sahara desert in Libya. Though I’ve worked as a print journalist for years, I wanted to expand my career in radio, broadcast, and film. I saw the story in Libya as the ideal opportunity to do so. Mark’s diligence and patience was tremendous. He not only taught me the fundamentals of shooting but also showed me how to talk in front of the camera and perform on the radio. His mentorship has improved my multi-media skills and career opportunities. I produced my first video for Al Jazeera Sports World and have appeared on National Geographic Weekend Radio. I attribute this success to the skills Mark helped me hone and the confidence I gained working with him. He supported me every step of the way. I highly recommend his service for anyone interested in expanding their horizons in the media field.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/65875b4f-27c8-4ed3-a9e5-91a0cbff92ad/Jackie+Gabela+%281%29.jpg</image:loc>
      <image:title>Testimonials</image:title>
      <image:caption>Jacqueline Gabela, Co-Host of "New Pod, Who dis?" "I highly recommend Mark’s class! I recently started a podcast (New Pod, Who Dis?) with friends who are all very tech savvy but we needed help with marketing and analytics. Mark’s class helped us look at the way we were structuring our episodes and how to best grow our audience. He listened to our show before I got there and was able to give detailed advice on how to better do what we love to do. Thanks Mark!!"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/1522675801169-TTIJUBJDQZFU67CQPTFN/Emily+Chow.jpg</image:loc>
      <image:title>Testimonials</image:title>
      <image:caption>“It was wonderful to work with Mark. As a result of his extensive career in media and journalism he is a wealth of knowledge when it comes to video production and editing. He has a great eye for what works and really goes the extra mile for his clients to customize sessions based on needs and interests.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/97fe31e2-ea70-4837-940b-f1ee0d25cbb4/Screenshot+2023-07-24+at+1.12.20+PM.png</image:loc>
      <image:title>Testimonials</image:title>
      <image:caption>Neil Brandvold, International Photo Journalist "Working with Mark has been absolutely wonderful. I am a conflict zone photojournalist and always have felt way more comfortable behind the camera than in front of one. I was preparing for a big speaking engagement that I felt unprepared for. Sitting down with Mark we went over my presentation, he helped me craft the speech and had very useful suggestions on the format. Normally I would be very apprehensive about even practicing a speech but Mark made it all such a positive experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b7e5b6e4b05e8a363177af/1522676391806-VCPMR7V3SSKE168IHR0S/image-asset.jpeg</image:loc>
      <image:title>Testimonials</image:title>
      <image:caption>"Mark helped me prepare for the Libyan Challenge, a 125-mile foot race through the Sahara desert in Libya. Though I’ve worked as a print journalist for years, I wanted to expand my career in radio, broadcast, and film. I saw the story in Libya as the ideal opportunity to do so. Mark’s diligence and patience was tremendous. He not only taught me the fundamentals of shooting but also showed me how to talk in front of the camera and perform on the radio. His mentorship has improved my multi-media skills and career opportunities. I produced my first video for Al Jazeera Sports World and have appeared on National Geographic Weekend Radio. I attribute this success to the skills Mark helped me hone and the confidence I gained working with him. He supported me every step of the way. I highly recommend his service for anyone interested in expanding their horizons in the media field.</image:caption>
    </image:image>
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    <loc>https://markmcdonald.us/digital-strategies</loc>
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    <lastmod>2017-09-06</lastmod>
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    <lastmod>2024-09-08</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>"After more than thirty years in cross-platform media around the world with the BBC and NPR Stations, I am passionate about helping people fulfill their full potential when launching a podcast or video channel, or appearing in public forums. I also help talented individuals and business leaders acquire the skills they need to survive and flourish in the digital communications industry."</image:caption>
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      <image:title>About</image:title>
      <image:caption>"After more than thirty years in cross-platform media around the world with the BBC and NPR Stations, I am passionate about helping people fulfill their full potential when launching a podcast or video channel, or appearing in public forums. I also help talented individuals and business leaders acquire the skills they need to survive and flourish in the digital communications industry."</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About Mark - Mark McDonald</image:title>
      <image:caption>I help great people and purpose-driven organizations tell their own stories, through podcasting, video and digital media. I also advise on marketing/PR campaigns, writing for digital/social/print/broadcast; story-boarding, scripting, production and post-production, voice-coaching and mentoring.</image:caption>
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      <image:title>About Mark - Mark McDonald : Award-Winning Broadcast Journalist, Producer, Station Leader in London, New York and Washington, DC. Pioneer in Digital Media Convergence.</image:title>
      <image:caption>I help great people and purpose-driven organizations tell their own stories, through podcasting, video and digital media. I also advise on marketing/PR campaigns, writing for digital/social/print/broadcast; story-boarding, scripting, production and post-production, voice-coaching and mentoring.</image:caption>
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